Digital Transformation in Southeast Asia: What Is The Right Approach?

With demand for retail offerings going increasingly online and international, and with the increasing numbers, payment methods, and complication of transactions across multiple channels and regions, the digital transformation of retail operations has become increasingly important for companies wishing to tap into this online ecosystem and stay efficient and cost-effective. What are the challenges, and given the complexities of the region’s challenges and needs, what might be the right approach to implementing digital transformation solutions?

From Past to Present: New Developments in Consumer Behaviours and Trends

COVID-19 is changing how consumers behave across all spheres of life. Being in control over their lives, breaking out of their confines to explore, engage and embrace novel experiences in both the physical and virtual worlds – consumers today are looking to flexible public and private spaces/brands which can match their flexible lifestyles and inspire consumer purchases in times of uncertainty. Understand what is consumer culture, including how technology advances, shifts in consumer behaviour, shifts in consumer trends, consumer behaviour in marketing, consumer behaviour changes, consumer needs, and beliefs can inspire powerful insights that drive your business today!