In today’s rapidly growing e-commerce world, mobile applications play an important role. Based on a report by Google and Temasek, there are more than 350 million internet users in Southeast Asian countries like Singapore, Malaysia, Indonesian, Thailand and Vietnam.

More importantly, more than 90% of Southeast Asians connect to the internet mainly through their mobile devices, and this figure is expected to rise as smartphones become more accessible and the rapid improvements of faster and more reliable mobile telecommunication services. On top of that, the same report by Google and Temasek noted that the internet economy will significantly grow to become a S$328 billion (US$240 billion) industry with e-commerce as the main component and is predicted to garner as much as S$140 billion (US$102 billion) by year 2025.

NPN has recognised this growing market on ecommerce platforms and have acquired a wide range of products from different industries and brought them online, offering a wide assortment of products for customers’ different needs.

To find out which companies are ruling the industry for the Southeast Asia (SEA) market, e-commerce aggregator iPrice Group and app analytics firm App Annie joined hand to conduct the map of e-commerce market survey.

According to the survey, Lazada’s mobile shopping application was declared to have the highest average Monthly Active Users (MAU) in Singapore, Malaysia, Thailand and the Philippines. This is possible because the company has put significant focus in the development of its application to engage tech-savvy consumers and was constantly evolving their habits. Some of the features that they introduced was an in-app live-streaming function and Image Search Feature – which Lazada said to have resulted 500,000 customers using it daily to find over 20 million products – and the “Shake it” in-app game.

On the other hand, Shopee also performed quite well where it is ranked the highest in Vietnam, second place in Indonesia, Philippines, Malaysia and Thailand, while scoring third in Singapore. In the past year, Shopee focused on ‘hyper-localised’ users experience approach by having a different app for each country, which was part of their strategy to concentrate on taking a highly localised approach to each market. This has proven to be effective as Shopee stays as one of the youngest players in the industry, quickly rising through the positions since its formation in 2015.

However, in Singapore, local e-commerce app Qoo10 placed second in the country, beating Shopee.

To remain competitive and relevant in this e-commerce game, NPN is currently present in all 3 leading platforms and more. Wish to make an entrance into these ecommerce platforms but are thin on resources and find it hard to manage an additional avenue? Reach out to NPN and we can create and manage your stores for you. We have been appointed by Singapore’s leading telco, Singtel, to be their official online partner and we can be yours too.

NPN is built on a vision to redefine retail by enabling seamless engagement between retailers, supplies and end users since 2009. NPN has built a retail ecosystem that blends digital products and services in a unified way that features the retailers, suppliers and end users at the center.

By harnessing the latest advancement of internet and technology, we have been benefiting our stakeholders and building up trust with our partners through our work and commitments over the years. Our consistency in our development and work ethics have resulted in the generous support by more than a thousand of retail outlets and reputable companies in Singapore.

credits: TOC

NPN Editor
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